2017 STORM MUSIC FESTIVAL China
Global Events / Social Media & Global Influencer
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Global Events / Social Media & Global Influencer
Global Events / Social Media & Global Influencer
Project Background
LINE is a subsidiary of Naver, a prominent South Korean internet corporation. LINE was launched in 2011 and quickly became Japan's largest social network platform. LINE FRIENDS is the department within LINE that is responsible for character development and merchandising of the brand's creative assets. Though the application itself is restricted in China, LINE FRIENDS has been growing via on/offline stores.Our Solution
Eidetic Marketing was responsible for the creative design and fabrication of the LINE FRIENDS promotion zone within the Storm Music Festival. Eidetic Marketing successfully designed and merged LINE FRIENDS within the EDM atmosphere by creating character variations and models that aptly reflected the festival. From build-up to operations management, Eidetic Marketing offered creative services that allowed the brand to create engagement with patrons. We provided: